10 years ago, In 2012, Ms Ashley could be found advising Netflix's hiring managers on recruiting and interviewing techniques for their Data Science & Engineering teams. Her career has continuously evolved from business development to video production to entrepreneur. Providing transparency, expertise and insight into complex projects, Ms. Ashley has a reputation for going above and beyond to help businesses and brands determine and reach their growth goals.
Ms Ashley’s career began in an agency, cold calling and providing full life cycle recruiting services working with Tier 1 Venture Capital Firms and some of tech's hottest start-ups. Her goal: to provide talent with the best opportunities, and to provide companies with the most qualified talent, forced her to organically learn business development and marketing strategies for niche industries.
In 2008, during The Great Recession, the real lessons for scaling companies and hiring effective teams became evident.
In 2013, social-gaming pioneer, Zynga, laid off 18% of its staff, and having landed there only a couple of months prior, Ms. Ashley was one of the 520 laid off. From there, she leveraged her technical recruiting experience into her first entrepreneurial endeavor.
Launching a video production company in Los Angeles, Hotrock Pictures; Ms. Ashley produced music videos with talent from Interscope Records to Universal Music International, having hired a small, nimble team, productions traveled as far as Nicaragua and Brazil.
In a strategic pivot to focus on marketing video content, ample opportunities were found in Florida’s yachting industry. Initially working with HMY Yachts, Ms. Ashley worked with her Director of Photography to develop strategies for scaling commercial-quality video productions, ultimately setting new standards for yacht video content marketing.
In the relentless pursuit of solving growth paradigms, she began producing and advising SAGE Publishing, a leading international academic publishing company on developing and scaling their internal video production team. Starting with developing solutions for transparent communication in project management, Ms. Ashley went on to produce over 30 projects and 300 animations for higher education in 2020.
In-between and up until today, Ms. Ashley can be found consulting and assisting small businesses, brands, and professionals on scalable, sustainable growth methods. She believes that continuous networking toward quality, mutually beneficial relationships intrinsically motivated toward dynamic development is where novelty emerges and values align.
Mynx Productions, her second company in South Florida, is re-launching into 2023 with a new team and expanded services as a creative agency. Connecting a network of talent through a partnership ecosystem, Mynx provides targeted matches for niche opportunities.
Ms. Ashley’s goal is to continue to build dynamic teams while helping clients, brands, and people connect through a network of uniquely curated talent and a portfolio of opportunities with high potential for growth.
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