You have 3 seconds to engage your audience.
We all know by now that creating video content is today’s biggest marketing go-to strategy, but it’s also one of the most daunting and intimidating - and it should be.
Don’t waste your money. If you haven’t thought through your video strategy, you’re likely going to spend money, time and energy on something that isn’t lasting and won’t give your brand the advantage it needs.
Top types of video content created for brands:
- Marketing Videos
- Lifestyle Videos
- Training / Educational
- Event Videos
- Demonstrations / How To Videos
So, what kind of video should you make?
Video strategy usually entails more than one video to gain brand awareness. It also takes time and consistency.
Typically, when taking the initial steps toward planning video strategy, the starting point is an overall Marketing Video &/or Lifestyle Video. This is the video that will describe your product, services, company and get your brand's message out there with some personality. This is an extremely valuable sales tool for the company, as well as the individuals within the company.
Start by asking yourself these 4 questions:
- What are you trying to tell people?
- What is your brand's personality?
- How are you different?
- What kind of content is your target audience watching and sharing?
Whether you have a small family owned company, or you boast the latest and greatest in technology, your brand's message and voice will begin to develop with those 4 questions answered.
Maybe you've figured out your video strategy and now it's time to produce awesome, eye-catching content. The arty, juicy fun stuff!
The challenge with creating any video content is producing something that is engaging, professional and speaks volumes for your brand.
The goal should be to create a video that will make your target audience stop scrolling, which we give about 3 seconds. After watching the video they should have some understanding of your brand and offerings.
How? Three seconds may seem impossible, but you see it every day in commercials. In those first couple seconds your audience is looking for eye-candy and a reason to keep watching. Hiring a professional production team to capture the imagery, message and aesthetic of your brand will be critical to your success.
If you have no idea what you want to do with your brand, you can't quite answer those questions or you're just getting started, that’s perfectly okay with us. We can help guide you and we won’t rush the process. Creating a strong branding message is a collaborative effort and when it comes to video production, we have the knowledge and experience to help you gain confidence in your video content creation. We will help develop your brand and audience profile, and work within the scope of your budget to create lasting content worth sharing.